Join us Wednesday, October 9th in celebrating “Sustainable Beauty Day”!
in collaboration with Davines
Join us, along with many other salons across North America, in celebrating Davines’ 3rd annual Sustainable Beauty Day, which will kick of at our Maffeo Salon and Day Spa on Wednesday, October 9, 2013 at 2pm.
On that day, you can visit and receive a cut & style by donation ($15 minimum), or simply pop by to join in on the fun, enjoy some tea or coffee, and donate! 100% of the money raised will go to planting fruit trees and giving agricultural education to in communities in need.
** Appointments are first come first served! Please arrive with clean, dry hair (for a dry haircut) **
In 2012, $62,000 was raised thanks to the efforts of 80 salons in the US and Canada. The amount was enough to plant 5,800 fruit trees in elementary school yards and communities in Brazil. In 2013/14, Davines is once again partnering with The Fruit Tree Planting Foundation (www.ftpf.org). As with many environmental charities, planting trees is central to their cause. But by planting only fruit trees in communities worldwide, they take an environmental project and raise it to the level of social sustainability. This “socio-environmental” duality is a beautiful fit for Davines, and by extension, Maffeo’s.
Our 2013 Goal…
With the collaboration of Davines salons across Canada and the USA, our goal is to raise $75,000 this year to fund a fruit tree planting project in Southwest, USA. Davines will be the key sponsor for the project that will bring fruit trees, agricultural education and a direct, local source of nourishment to American Indian communities in New Mexico and Arizona. FTPF’s Brazil-based support teams (NGOs and civil groups) will ensure an organized effort and will help to make sure that the literal “fruits of our efforts” will be cultivated for years to benefit the community.