Essential Haircare Collection
It all started with OI Oil*. And it was love at first use.
Launched in 2011 by Davines, this excellent protective and restructuring Oil’s key ingredient is roucou oil** – and when applied to wet or dry hair, causes your hair to become extraordinarily shiny, soft, restructured and frizz-free. The natural scent is also incredible – as one of our twitter friends put it: “It smells like fresh earth and little baby angels.” (view the tweet!)
Because the benefits of OI Oil are so outstanding, in the spring of 2013, in Paris, an accompanying OI Shampoo, OI Conditioner, and OI All in One Milk was also launched… all containing that special ingredient: roucou oil.
This is truly the most luxurious, high-quality hair care line you can use to protect your beautiful hair.
The OI Collection is now available in our salon.
*OI /Oil is a Zero Impact® product
**Roucou Oil: (Bixa orellana) It is a plant from Amazonia, also known as Annatto, that grows naturally in its environment and is harvested without disruption to the surrounding jungle. Very rich in beta-carotene (100 times more than carrots) it has a restructuring action on hair and favors its growth. Stimulates the production of melanin and considerably reduces cell damage from UV radiation, prevents ageing, maintains skin elasticity and is rich in trace elements. Rich in ellagic acid, known for its neutralizing power against free radicals.